Select Page

Pay-Per-Click (PPC) campaigns vary although some of the most effective and successful PPC campaigns share the same qualities which you, as marketing experts, need to know.

A PPC campaign should ideally have the following characteristics:

  • Logical and Systematic Structure
  • Comprehensive Keyword Research
  • Sustained Management

You need to work not only hard but smartly since PPC implementation can be tough. Besides, it is important to maximize the time you have and create significant impact with your PPC marketing strategies.

Google AdWords is the most prevalent PPC advertising platform. It allows online entrepreneurs to create ads appearing on the search engine and other properties of Google. It follows the PPC model. Users bid on different keywords and pay for every single click on their ads. Pay-per-click marketing using AdWords is effective because Google attracts huge traffic volumes daily and delivers numerous clicks to your advertisements.

Google AdWords

Google AdWords is the most prevalent PPC advertising platform. It allows online entrepreneurs to create ads appearing on the search engine and other properties of Google. It follows the PPC model. Users bid on different keywords and pay for every single click on their ads. Pay-per-click marketing using AdWords is effective because Google attracts huge traffic volumes daily and delivers numerous clicks to your advertisements.

The PPC marketer needs to focus on:

  • Keyword (KW) Relevance
  • Quality Scores (QS)
  • Landing Page Quality

KW relevance is achieved by producing relevant PPC KW lists, appropriate content for ads, and strong keyword groups. You can optimize landing pages using convincing and pertinent content along with comprehensible Call to Action. These should be modified according to definite search queries. Quality score refers to how Google rates the quality and importance of the PPC campaign, landing pages and keywords. Advertisers with high QS receive more ad clicks with lower costs.

It is essential to use Google’s AdWords Keyword Planner Tool so you can key in words and phrases that searchers are looking for.

Google will inform marketers how frequently users search for keywords and keyword phrases; whether these keywords are competitive in AdWords; and the cost of advertising for each keyword. All these can help them figure out keywords that should be used in their PPC campaigns.

KW research is critical for a successful PPC Campaign

Keyword Research

KW research in PPC is very crucial even if it consumes a lot of time. Remember that the whole campaign revolves around the use of proper keywords. Highly successful AdWords advertisers work on and polish their keyword list continuously. You will miss numerous important relevant and long-tail keywords responsible for driving traffic to your website if you conduct keyword research only once before the initial PPC campaign.

Setup daily and weekly campaign optimization review to maximize your ROI

PPC Optimization

In managing your PPC campaign, it is necessary to make modifications for campaign optimization. Adjustments include:

Relevant Keywords

Adding keywords relevant to your business, brand and products or services.

Landing Page Optimization

Make your content and CTA of landing pages better so these will be parallel with search queries and boost conversion rates.

QS & CTR Optimization

Improving Quality Scores and Click-through-Rates by breaking up ad groups into small but more relevant groups. These will enable you to come up with more targeted content for ads and landing pages.

Expensive KWs

Reviewing expensive keywords that do not perform well and removing them if needed.

Negative Keywords

Adding negative keywords to improve relevance of your campaign and minimize spending.

Once you have done all of these, it is now time to get moving and set up your own AdWords account.

Pin It on Pinterest